How To Market Your Course

This is the age of online education, where institutions create online courses and host most classes through a digital platform. With the same idea, many educators and subject matter experts are also coming up with their private courses.

What is so exciting about private courses? These professionals don’t just sell online courses they give extra classes and effort into imparting knowledge to these students who might not get similar benefits from an institution. Nowadays, people are interested in taking Java, Python and Cyber Security Course, etc. Since the job of an institution is to only foster students in groups, they don’t get enough individual attention or some extra services they desire because it is under a group scheme. Most importantly, students with learning disabilities and shortcomings need to avail other sources of learning to boost their knowledge, since an institution is now only reduced to giving them certificates.

This, however, is not true for all institutions. Apart from extra private classes, professionals also sell courses online to promote skill development students might need for job requirements. 

The education market is very diverse, and with a wide range of courses and students, it is difficult for aspiring students to choose the best course. If you are a professional looking to sell online courses using online course builder, you need a few market strategies that improve your sales. The following strategies can assist you;

E-mail marketing

Every company practices e-mail marketing strategies to promote their business. What you have here is not a business, but an educational website. You cannot send an e-mail marketing the courses available unless a student has registered and agreed or signed up to receive these emails. 

Once they register, you must include relevant content for students according to course category. Including a link to course details and shortcuts as a part of your e-mail signature is a great way to encourage interaction and boost traffic to your website. While responding to student emails too, you can add a short sentence that includes a link to specific resources on your page. 

Student testimonials

Social proof is the best way to validate the decisions taken by new students of your course. Most of them would not like to be the first person to purchase your services, they either need a regd certificate of quality from a well-known standardization company or social proof from other students who have experienced learning with you.

Student testimonials can include a review of lessons as video interviews or in written format. Every testimonial should have a rating too, along with a comment at the end of your blog or the end of your home page. It is a plus if you are offering a few course classes for free. 

As for the students, we will give their testimonials, it should be honest. In exchange, you can extend the free trial period of students who agree to give a testimony online and approve it. Provide the social media link of these students if visitors of your course website want to approve it. Never fake the reviews because it will further put down the traffic on your page. Spreading misinformation is also illegal. 


The user base for students not only seeks video lessons but also audio ones in the form of a podcast. High school and college students don’t have enough time to look up video sessions. They prefer a podcast because they can listen to it even when they don’t use it for doing anything else, like traveling or doing monotonous housework. 

If you don’t have free trial classes in mind, build a separate podcast site to attract potential students willing to try out these series before signing up for the official course. Moreover, podcast sites are regularly used by the younger generations. The audience base is targeted and convenient. The possibility of attracting relevant students every month is huge. Hence it helps in marketing your course.

Podcast interviews

You need a lot of research before marketing your course through podcasts. Do you think students are only looking for free trial classes? Often, they would not like to visit a boring website with only infographics and paragraphs. Listening to the course details in audio or video form is more explanatory, grabs the student’s attention, and guarantees the generation of traffic because students actively look up podcasts for more details. 

Include personalized interviews and answer the most frequently asked questions. Students might initiate questions in the comments. At the end of each broadcast video, include the link to your main website as part of your marketing strategy.

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