Creating a Winning Sales Pitch Deck: Tips and Best Practices
A great sales pitch requires several key elements, one of which is a sales deck. Unfortunately, the sales deck is frequently not used effectively. By treating their sales decks as an afterthought or as a crutch to get through an unimpressive sales speech, many sales representatives waste the leverage that a sales deck may offer.
Your sales deck is an opportunity to efficiently contact each individual in the process while guaranteeing consistency in your messaging because the modern B2B sales process involves roughly seven decision-makers to close each contract.
What is a sales pitch deck?
A sales pitch deck is a visual presentation that potential customers or investors can use to understand the value of a good or service. It often consists of a range of features, including text, photographs, charts, and graphs. It is typically prepared using slide software, like PowerPoint or google slides. A sales pitch deck’s goal is to encourage the audience to take a particular action, such as buying a product or making an investment in a business.
It should be written with the target audience in mind, be visually appealing, and be simple to comprehend. Use cases for a sales pitch deck template include face-to-face meetings, internet presentations, and pitch competitions. The emphasis should be on emphasizing the perceived value and differentiators of the good or service, and the statements stated in the deck should be supported with statistics and metrics.
Essential elements of a winning pitch deck
A pitch deck can be made in countless different ways, but some are better than others. They are superior because they are succinct, forthright, and clear about what they offer, and they support it with statistics.
These 2 ideas form the basis for anything else you do in your business pitch deck. And while it’s possible that your product stands out from the competition in terms of beauty, wit, or dreaminess, establishing a solid foundation of mutual respect will allow you to progress to those higher levels. Following are the essential things that your pitch deck should include.
- Who You Are:
A concise synopsis of your company’s brand, mission, role (related to the sales process and the prospect), and product should be included in the sales deck.
- What came before:
The obstacles and pain points that prospects experience prior to buying your product should be acknowledged in every sales pitch. It’s crucial to convey to your prospect that you sympathize with their situation.
- What Comes Next:
The sales presentation should also illustrate how wonderful life may be when your solution is used. It should, in a sense, “point to the top of the mountain” and show potential customers what a wonderful life might be like after overcoming all of their obstacles (with the help of your product, of course).
- The issue:
Make sure the problem(s) your solution can solve are crystal obvious in your sales presentation. This does not mean that you need a distinct slide labeled “Problem” since you can probably subtly incorporate at least some of this information into other slides throughout the presentation. But after seeing your sales deck, prospects ought to feel confident that you fully comprehend their problems.
- Why Your Product Is the Right choice:
Your sales deck should include an explanation of your special selling points and what makes your solution superior to that of your competitors.
- Social Proof:
Adding case studies or other forms of social proof that your product works to a sales deck may be a very powerful tool. Include explicit references to the other companies your solution has aided and if at all possible, hard figures illustrating their post-implementation outcomes.
Tips & Best Practices
- Narrate your story
One of the best methods to make your sales deck memorable to prospects and decision-makers is through storytelling.
According to a study, people remember about 5–10% of data, 25% of images, and up to 70% of stories. This is because the human brain is designed to connect through stories.
- Personalize the experience
Although the fundamental components of your sales deck will largely remain the same regardless of your target, it’s imperative that you make your deck as unique as possible.
Drag and dropping prospects’ brand logos into sales decks is a routine procedure, but go above and above and construct your deck utilizing the prospect’s brand’s color palette as your design template.
- Make use of case studies
When possible, incorporate social proof into your sales decks. Painting a picture of what life can be like after acquiring your product is one thing, but showing the prospect that you’ve actually done it will make that dream much more vivid.
- Make Your Sales Deck a Reference
Using your sales deck as a script is one of the quickest ways to ruin a sales presentation. The experience of listening to a presentation where the speaker continuously reads from the slides is virtually unbearable.
Sales decks have become a more and more crucial component of online sales. Making engaging presentations using business google slide templates to support your sales pitch will help your brand remain on top and eventually complete more deals when prospects encounter an increasing number of sales decks.
Even while every company will use its sales decks to tell a unique tale, these crucial elements and design best practices can aid in making those stories memorable and impactful.